For months on end, I was telling anyone who would listen that the space formerly occupied by Vroman’s Fine Writing and Stationary at 667 E. Colorado (next to Laemmle) would be perfect for a restaurant. I had thrown out fast-casual suggestions such as Five Guys Burgers or Smashburger to name a few. Finally someone with food knowledge had a similar idea and the concept of Blaze Pizza was born.
Blaze Pizza is the brainchild of Wetzel’s Pretzels founder Rick Wetzel. The Pasadena location will be the second opening for the new chain as they opened up in Irvine around August. The concept is a customizable pizza with signature pizzas and salads also offered (see menu here).
Personally I am excited by this addition to the growing restaurant row, which also includes Tender Greens, Roy’s, the upcoming Urth Caffe and Settebello which I believe will see a dropoff in patrons given this new competitor.
Posted in Food
Tagged 667 E. Colorado, Blaze Pizza, Five Guys Burgers, Pasadena, Rick Wetzel, Roy's, Settebello, Smashburger, Tender Greens, Urth Caffe, Vroman's, Wetzel's Pretzels
The burger craze continues as Slater’s 50/50 Burger By Design is coming to Pasadena. The old Vive space at 61 N. Raymond Avenue is currently under construction and hopefully will open in a few months.
Slater’s currently has three other locations; Anaheim, Huntington Beach and San Diego. The menu has a build your own burger much like The Counter as well as other options, including build your own mac-and-cheese and salads.
The restaurant is located right next to the upcoming whiskey bar, called Union Street Bar & Grill.
It looks as if Pasadena will be adding one more brewery to its expanding lineup. Stone Brewing Company, the Northern San Diego craft brewery, will be opening a tasting room of sorts at 220 S. Raymond — in the same complex as La Grande Orange and Luggage Room at the Del Mar Station. The company is planning on taking 2,071 SF, which will include a small (363 SF) outdoor patio.
I am not sure what the connection is between the company and Pasadena (if any at all), but this will be music to beer lovers ears. While the location may be hidden, as word spreads, I think there will be a lot of traffic there. Additionally, for those who take the Gold Line, it is an easy after work place to grab a beer.
T.J. Maxx, the discounted retailer, will be opening their new Pasadena store — located at 455 S. Lake — on May 20th. As Lake Avenue continues to try to revitalize itself as a location for big box retailers, discounted retailers are finding a little niche there as Ross Dress for Less will be located right across the street.
The TJ Maxx Companies, which includes Marshalls and Home Goods, will bring some life to an otherwise dead area of the street. What do you think of this development?
As I previously reported, Buffalo Wild Wings was set to open a new restaurant at 1000 S. Fair Oaks Avenue in the old Barn Burner BBQ space. Well, construction must have gone smooth and quick as it is now open (it opened “roughly 3 weeks ago” I was told).
This news will be greeted with open arms from the sports-loving diners as March Madness is about to start and BWW is known for its amazing sports coverage.
I have to admit, I got several comments from my previous post from adoring fans of the chain. I think it is a testament to BWW as everyone said they would be going and thoroughly enjoy the food.
The Australian retailer Cotton On is opening in Old Town at 42 W. Colorado, the former “temporary” Apple space. While I can honestly say I hadn’t heard of the store previously, a quick search showed that they have a location in the nearby Glendale Galleria. Their fashion and pricing seems to be on par with H&M, which will cause some competition as they will be located extremely close to one another.
What are your thoughts on this new addition to Old Town?
The owners of Silverlake Wine are hoping to replicate their success in Pasadena where Heritage Wine Company failed. A notice to transfer licenses is now posted in the window of 155 N. Raymond Avenue and I’m sure construction will begin shortly.
Silverlake Wine has been a hit since it opened — featuring great tastings and events with a knowledgeable, yet unpretentious, staff . The wines (and spirits) they carry are all high quality with great prices and clearly their patrons think they are doing something right given the 5 out of 5 rating on Yelp (with 225 reviews).
I for one can’t wait to see it open. I am also hopeful that they will include some of the outside vendors like Heirloom LA and Cake Monkey in this new venture, similar to what they do in Silver Lake now (and yes, since Heirloom is no longer at Intelligentsia, hopefully I can get my fill here).
Stay tuned for updates.