Tag Archives: Blaze Pizza

Two New Developments in Old Town

I know it has been forever and a day since I last wrote, but figured I’d share some information that is now making the rounds.

Louise’s Trattoria, the Italian eatery at the corner of Fair Oaks and Colorado, will become an 800 Degrees, a create-your-own pizza restaurant.  The concept is not new to Pasadena, but judging by the lines at a competitor down the street — Blaze Pizza — we can expect it to be busy.

Also, the Starbucks that is connected to Barnes & Nobles will be relocating a few storefronts down into the old Barney’s space at 93 W. Colorado.  The 2,640 SF space will now have a restroom for its customers, but I’m hoping for something even better — for it to become an “evening location.”  This would mean that they would be the 3rd LA area Starbucks to offer wine and an evening menu.  I think the people of Pasadena would embrace this concept and it would certainly be a nice addition to Old Town.

800 Degrees



Umami Burger Pasadena Opening Soon

Umami Burger, the fast growing cross cultural chain, is soon to open its doors in Pasadena.  Located at 49 E. Colorado Boulevard (the old Naga Naga Ramen space), the latest outpost for Umami is slated to open on Wednesday, October 17th, but was told by some insiders that it may be pushed a few days.

Each Umami location has a unique feel and decor and this one is going to be “sleek, modern and minimalist, inspired by the nearby Apple Store.”  What?  Why?  Don’t get me wrong, I really like this kind of look but Pasadena is known for some great architecture and design, neither of which fits this mold.  I really think ownership missed out on a great opportunity to showcase the local design and feel.

With Intelligentsia Coffee next door, this retail stretch can now be known as hipster central.  However, I am really excited by this opening.  I really like a few of their burgers and think its a great dining option to the budding restaurant scene here in Pasadena.  With Blaze Pizza coming soon, there will be two great additions to the area!

The space isn’t overly large, maybe seating 60 or so patrons with mostly 4-tops, a bunch of 2-tops and one 6-top round picnic style table.  I was able to snap some photos today as their signage was going up.  What are your thoughts?

Blaze Pizza Opening Soon

For months on end, I was telling anyone who would listen that the space formerly occupied by Vroman’s Fine Writing and Stationary at 667 E. Colorado (next to Laemmle) would be perfect for a restaurant.  I had thrown out fast-casual suggestions such as Five Guys Burgers or Smashburger to name a few.  Finally someone with food knowledge had a similar idea and the concept of Blaze Pizza was born.

Blaze Pizza is the brainchild of Wetzel’s Pretzels founder Rick Wetzel.  The Pasadena location will be the second opening for the new chain as they opened up in Irvine around August.  The concept is a customizable pizza with signature pizzas and salads also offered (see menu here).

Personally I am excited by this addition to the growing restaurant row, which also includes Tender Greens, Roy’s, the upcoming Urth Caffe and Settebello which I believe will see a dropoff in patrons given this new competitor.